Adobe Experience Cloud Tools Wiki

Hemalatha Chockalingam
4 min readNov 18, 2022


What is Adobe Experience Cloud?

Adobe Experience Cloud, formerly Adobe Marketing Cloud, is a collection of integrated online marketing and web analytics products by Adobe Inc. It is a collection of applications and services built on the Adobe platform specifically designed for unmatched customer experiences, giving you the most comprehensive tools for insights, content, engagement, and more.

Adobe Experience Cloud Category:

We can categorize the array of Adobe Experience Cloud Products under six categories as below,

# Content & Commerce

# Marketing Workflow

# Customer Journeys

# Data insights & Audiences

# Digital Enrollment & On-boarding

# Experience Management Platform

Image Credit: Adobe Portal

Content & Commerce

Adobe Experience Manager Sites — Combine digital asset management and smooth document processes with our enterprise-ready CMS.

Note: AEM also comprises AEM Screens, AEM Guides as part of Adobe Experience Cloud

Adobe Experience Manager Screens — Seamlessly connect online and in-venue experiences with our digital signage capability built on the industry’s best content and experience management platform.

Adobe Experience Manager Guides — Structured content management for experience-driven documentation. Direct publishing of XML/DITA to Experience Manager Sites. Scale content creation, manage it efficiently and publish faster with a cloud-native component content management system (CCMS) that empowers you to deliver consistent, engaging experiences.

Adobe Experience Manager Assets — Experience Manager Assets is a cloud-native Digital Asset Management solution built for today’s content needs.

Adobe Commerce — Powered by Magento, Adobe Commerce uses AI and advanced data sharing capabilities to create end-to-end personalized B2C and B2B commerce experiences from a single platform that is flexible, extensible, and scalable.

Adobe Learning Manager — Easily create on-brand learning experiences that make learning fun. Engage customers. Increase sales. Develop employee skills.

Marketing Workflow

Adobe Workfront — Unlock collaboration and productivity to achieve operational agility.

Customer Journeys

Adobe Target — AI-powered testing, personalization and automation at scale.

Adobe Campaign — Manage customer journeys and marketing across all channels.

Adobe Journey Optimizer — Omnichannel campaigns and real-time customer engagement into one intelligent, cloud-native solution. It is built natively on Adobe Experience Platform and combines a unified, real-time customer profile, an API-first open framework, centralized offer decisioning, and AI & ML for personalization and optimization.

Adobe Marketo Engage — Our marketing automation platform gets measurable results and keeps customers engaged and coming back.

Data insights & Audiences

Adobe Analytics — Analyze online and off-line behavior to get a full picture of the customer journey.

Adobe Customer Journey Analytics — Visualize cross-channel customer interactions in one real-time interface. Customer Journey Analytics is an Analytics capability that lets you use the power of Analysis Workspace with data from Adobe Experience Platform. It expands the scope of Adobe Analytics by offering easy to use cross-channel capabilities and removing limitations in previous versions of Adobe Analytics.

Adobe Real-Time CDP (Adobe Experience Platform) — Activate real-time customer profiles for instant personalization.

Adobe Audience Manager (Data Management Platform) — Segment audiences and uncover insights to take action in real time with our data management platform. It helps you bring your audience data assets together, making it easy to collect commercially relevant information about site visitors, create marketable segments, and serve targeted advertising and content to the right audience.

Adobe Advertising — Bring together all your media strategies, search marketing, TV advertising and creative management.

Digital Enrollment & On-boarding

Adobe Sign — Adobe Acrobat combines the power of e-signatures with our industry-leading PDF tools, giving you an all-in-one solution.

Adobe Experience Manager Forms — Build end-to-end digital enrollment and on-boarding journeys that deliver a personal touch to millions of customers with Experience Manager Forms.

Experience Management Platform

Adobe Experience Platform - the foundation of Experience Cloud products, is an open system that transforms all your data — Adobe and non-Adobe — into robust customer profiles that update in real time and uses AI-driven insights to help you to deliver the right experiences across every channel.

Adobe Sensei — infuses digital experiences with the power of AI. With Sensei, use hundreds of capabilities powered by AI and machine learning across Adobe Creative Cloud, Adobe Document Cloud, and Adobe Experience Cloud.



Hemalatha Chockalingam

Tech Savvy | Blogger | Art addict | Wanderlust